Make viral videos. 4 of them. Musical ones.
That’s what Joss Whedon did. We love Josh. Let’s face it, he created the 2nd greatest series ever – Buffy, the Vampire Slayer.
The episodes are for sale on iTunes, but you can certainly see some of them (if not all) on YouTube. There is also an official website, but it not longer shows them – just tells you how to buy them.